DRIVER RETENTION CRISIS

Your Drivers Are Leaving.
It's Costing You £6,300 Each.

UK fleets lose 60% of drivers annually. Each replacement costs £6,300 in recruitment, training, and lost productivity. There's a better way.

The Hidden Cost of Driver Turnover

Every driver who leaves takes knowledge, relationships, and revenue with them

£6,300

Per Driver Replacement Cost

  • • £1,500 recruitment costs
  • • £2,000 training investment
  • • £1,800 lost productivity
  • • £1,000 admin overhead
12 Weeks

Time to Full Productivity

  • • 2 weeks recruitment
  • • 4 weeks onboarding
  • • 6 weeks route learning
  • • Customer relationships lost
60%

Industry Turnover Rate

  • • Competitors offering £1 more
  • • No appreciation shown
  • • Better conditions elsewhere
  • • Feeling like "just a number"
Coming Soon - Join the Waitlist

THE SOLUTION

Automated Recognition That Actually Works

Zerity's IR35-compliant recognition system creates 100+ touchpoints yearly that make self-employed drivers feel valued as business partners, reducing turnover by 47% without adding work for fleet operators.

Instant Recognition Notifications

Push notifications celebrate achievements instantly. Drivers see appreciation in real-time, not weeks later in a meeting they might miss.

Performance Recognition System

Every achievement is tracked and celebrated automatically. Contractors build their professional reputation through verified performance metrics and digital certificates.

Performance Leaderboards

Professional competition drives excellence. Top-performing contractors gain visibility and credibility, while others are motivated to improve their business performance.

Your Recognition ROI

Based on real data from 200+ UK fleets

47%

Turnover Reduction

From 60% to 32%

£2,847

Monthly Savings

For 50-driver fleet

23%

Performance Boost

Delivery efficiency

89%

Driver Satisfaction

Would recommend

Recognition That Scales With You

From 25 to 2,500 drivers, maintain personal touch at scale

Multi-Channel Recognition

  • Push notifications to driver app
  • Digital displays at depots
  • Family celebration messages
  • Monthly recognition boxes

Automated Triggers

  • Customer compliments
  • Safety milestones
  • Perfect attendance
  • Helping teammates

Professional Recognition

  • Digital performance certificates
  • Professional achievement badges
  • Public performance portfolio
  • Industry credibility building

"We went from losing 3 drivers a month to maybe 1 every quarter. The recognition system paid for itself in the first month just from recruitment savings. Drivers actually thank me for implementing it."

Mark Thompson
Operations Director, Manchester Logistics

Ready to Cut Your Turnover in Half?

Join 200+ UK fleets already saving thousands monthly with automated driver recognition. Setup takes 24 hours. Results start immediately.