DRIVER RETENTION CRISIS
Your Drivers Are Leaving.
It's Costing You Thousands Each.
UK fleets lose 60% of drivers annually. Each replacement costs thousands in recruitment, training, and lost productivity. There's a better way.
The Hidden Cost of Driver Turnover
Every driver who leaves takes knowledge, relationships, and revenue with them
- High Cost
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Per Driver Replacement Cost
- • Recruitment costs
- • Training investment
- • Lost productivity
- • Admin overhead
- 12 Weeks
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Time to Full Productivity
- • 2 weeks recruitment
- • 4 weeks onboarding
- • 6 weeks route learning
- • Customer relationships lost
- 60%
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Industry Turnover Rate
- • Competitors offering more
- • No appreciation shown
- • Better conditions elsewhere
- • Feeling like "just a number"
THE SOLUTION
Automated Recognition That Actually Works
Zerity's IR35-compliant recognition system creates 100+ touchpoints yearly that make self-employed drivers feel valued as business partners, reducing turnover by 47% without adding work for fleet operators.
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Instant Recognition Notifications
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Push notifications celebrate achievements instantly. Drivers see appreciation in real-time, not weeks later in a meeting they might miss.
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Performance Recognition System
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Every achievement is tracked and celebrated automatically. Contractors build their professional reputation through verified performance metrics and digital certificates.
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Performance Leaderboards
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Professional competition drives excellence. Top-performing contractors gain visibility and credibility, while others are motivated to improve their business performance.
Your Recognition ROI
Based on real data from 200+ UK fleets
47%
Turnover Reduction
From 60% to 32%
Significant
Monthly Savings
For 50-driver fleet
23%
Performance Boost
Delivery efficiency
89%
Driver Satisfaction
Would recommend
Recognition That Scales With You
From 25 to 2,500 drivers, maintain personal touch at scale
Multi-Channel Recognition
- Push notifications to driver app
- Digital displays at depots
- Family celebration messages
- Monthly recognition boxes
Automated Triggers
- Customer compliments
- Safety milestones
- Perfect attendance
- Helping teammates
Professional Recognition
- Digital performance certificates
- Professional achievement badges
- Public performance portfolio
- Industry credibility building
Ready to Cut Your Turnover in Half?
Join 200+ UK fleets already saving thousands monthly with automated driver recognition. Setup takes 24 hours. Results start immediately.