How to Improve Your Amazon DSP Fantastic+ Scorecard (UK Owner's Guide) | Zerity

• How to Improve Your Amazon DSP Fantastic+ Scorecard (UK Owner's Guide)
• Fantastic+ vs Fantastic: Why the Distinction Matters
• Scorecard Categories and Weightings
  • Safety & Compliance — 40% of Overall Score
  • Quality — 30% of Overall Score
  • Team — 30% of Overall Score
  • Compliance Gate
• The Operational Levers You Control
  • 1. Onboarding Quality Drives Driver Scores
  • 2. Vehicle Condition Drives Route Completion
  • 3. Daily Performance Monitoring Beats Weekly Reports
  • 4. Driver Retention Protects Your Team Score
  • 5. Dispute and Document Everything
• Common Questions
  • How often does the scorecard update?
  • Can individual driver scores reach Fantastic+?
  • What happens if I lose Fantastic+ for a week?
  • Are the thresholds the same across all UK stations?
• Conclusion
  • Key Takeaways
• Manage Your DSP Operations with Zerity

# How to Improve Your Amazon DSP Fantastic+ Scorecard (UK Owner's Guide)

Quick Answer: The Fantastic+ rating is the highest performance tier on Amazon's DSP scorecard. It determines your weekly bonus — worth thousands of pounds — and influences route allocations and contract renewals. Safety & Compliance is the most heavily weighted category (40%), followed by Quality (30%) and Team (30%). As of March 2026, the threshold for Fantastic+ is 88% of drivers meeting performance targets, up from the previous 86%.

If you own or manage an Amazon DSP in the UK, the scorecard is not a vanity metric — it is the single biggest lever on your profitability. This guide breaks down every category, maps each metric to an operational action you control, and explains what actually moves the needle.

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# Fantastic+ vs Fantastic: Why the Distinction Matters

Amazon rates every DSP weekly across a composite scorecard. The standings are:

| Standing | What It Means | |---|---| | Fantastic+ | Highest tier. Maximum bonus rate (15p per package). Priority route allocations. Strongest contract renewal position. | | Fantastic | Good standing. Reduced bonus rate (7p per package). Stable but not maximised. | | Great | Below target. Minimal or no bonus. Potential operational reviews. | | Fair / Poor | At risk. Amazon may reduce routes, increase audits, or initiate contract discussions. |

The financial difference is significant. A DSP running 30+ routes per day at Fantastic+ can earn substantially more per week in bonuses compared to Fantastic. Over a year, the gap between Fantastic and Fantastic+ can represent tens of thousands of pounds in additional revenue — often the difference between a profitable operation and a marginal one.

The critical detail: Fantastic+ is a DSP-level score, not an individual driver score. You cannot achieve it by having a few excellent drivers — you need the majority of your fleet performing consistently. As of March 2026, Amazon requires 88% of your drivers to meet performance targets to qualify for Fantastic+.

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# Scorecard Categories and Weightings

The scorecard is divided into three weighted pillars, plus a compliance gate.

# Safety & Compliance — 40% of Overall Score

This is the heaviest-weighted category and acts as a limiting factor: if your Safety & Compliance rating is "Great," your overall standing cannot exceed "Great" regardless of how well you perform elsewhere. It is the single most important area to get right.

Metrics within Safety & Compliance:

| Metric | What It Measures | Fantastic Threshold | |---|---|---| | Safe Driving (FICO) | Weighted average of all drivers' eDriving Mentor FICO scores (100–850 scale). Measures acceleration, braking, cornering, phone distraction, and speeding. | ≥ 800 | | Speeding Event Rate | Average speeding instances per 100 trips. Triggered when exceeding the speed limit by 20%+ for 60+ seconds. | ≤ 10 per 100 trips | | Seat Belt Off Rate (UK-specific) | Detected instances of unfastened seat belts during routes. UK DSP 2.0 metric. | As low as possible | | Mentor Adoption Rate | Percentage of active drivers using the eDriving Mentor app during routes. | ≥ 80% | | DVIC Compliance | Rate of vehicles inspected after return to station out of all pre-trip inspected vehicles. | ≥ 95% | | Vehicle Safety Audit (VSA) | Percentage of vehicles passing Amazon's VSA check over a rolling two-week period. | ≥ 98% |

What actually moves the needle here:

• FICO scores and speeding have the highest impact. A single week of poor driving behaviour across several drivers can drop your safety rating from Fantastic to Great, capping your overall score.
• Seat belt compliance is heavily penalised in the UK. Train drivers that the system detects unfastened belts automatically — there is no way to game it.
• Mentor adoption is a UK-measured metric. If drivers are not running Mentor, your other safety scores may also be impacted because driving events are not being recorded.

# Quality — 30% of Overall Score

Quality measures whether packages reach customers correctly and on time.

| Metric | What It Measures | Fantastic Threshold | |---|---|---| | Delivery Completion Rate (DCR) | Percentage of dispatched packages successfully delivered (not returned to station). Station-level thresholds apply. | ≥ 99% | | Delivered Not Received (DNR DPMO) | Packages marked as delivered but reported as not received by the customer, per million deliveries. | ≤ 950 | | Photo on Delivery (POD) | Percentage of usable proof-of-delivery photos (not blurry, too close, or too dark). | ≥ 97% | | Contact Compliance | Percentage of customer contacts made via the Flex app when required (Unable to Access, Unable to Locate, No Safe Location). | ≥ 98% | | Preference Honor Rate (PHR) | Percentage of packages delivered to customer-specified safe place out of all unattended deliveries with a safe-place instruction. | ≥ 87% | | Customer Delivery Feedback (CDF) | Weighted ratio of positive, negative, and no-feedback responses from customers after delivery. | ≥ 84.9% | | Customer Escalations DPMO | Frequency of customer escalations per million deliveries. Violations are triple-weighted; defects are single-weighted. Measured with a 4-week delay. | 0 |

What actually moves the needle here:

• Customer escalations at zero is non-negotiable. Even one defect in a week can drop your quality score from Fantastic+ to Fantastic. Train drivers to follow customer notes precisely and RTS (return to station) a package rather than risk a complaint.
• Photo on Delivery is a common failure point. Drivers taking rushed, blurry photos or photographing their own hand instead of the parcel at the door will drag this metric down.
• Contact Compliance requires drivers to call or text via the Flex app every time they mark a package as Unable to Access, Unable to Locate, or No Safe Location. No call = automatic score hit.

# Team — 30% of Overall Score

Team metrics assess your ability to maintain a stable, reliable workforce.

| Metric | What It Measures | Fantastic Threshold | |---|---|---| | Attrition Rate | Rolling 4-week adjusted rate of drivers going inactive for 21+ days. Excludes medical leave, transfers, and Amazon-driven reductions. | ≤ 1% | | Route Cancellation Rate | Percentage of assigned routes cancelled by the DSP in advance. | 0% |

What actually moves the needle here:

• Attrition below 1% is difficult in an industry with 60%+ annual turnover. The DSPs that achieve it invest in onboarding quality, driver recognition programmes, and fair pay structures. A driver who leaves in their first two weeks costs you twice — in replacement costs and in the attrition metric.
• Route cancellations must be zero. Every dropped route damages your reliability in Amazon's eyes and reduces your route allocation over time.

# Compliance Gate

Compliance metrics do not carry a percentage weighting but act as a gate — you must pass to be eligible for scorecard evaluation at all.

| Metric | Requirement | |---|---| | Comprehensive Audit Score (CAS) | 100% — pass all Amazon compliance audits | | Working Hours Compliance (WHC) | 100% — comply with daily/weekly working hour limits, consecutive workday thresholds, and minimum rest between shifts | | Breach of Contract (BOC) | None — zero active breaches |

Failing any compliance gate metric disqualifies you from scorecard evaluation entirely, regardless of your performance scores. Working Hours Compliance is particularly critical in the UK, where driving hours regulations and the Working Time Directive impose strict limits.

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# The Operational Levers You Control

Understanding the metrics is only half the battle. The DSP owners who consistently hit Fantastic+ connect each metric to a specific operational process they can manage.

# 1. Onboarding Quality Drives Driver Scores

A driver who starts without proper training will underperform for weeks, dragging down your fleet averages. The most effective DSPs:

• Run structured induction covering Mentor app usage, photo-on-delivery standards, customer contact protocols, and safe-place procedures
• Pair new drivers with experienced mentors for their first 3–5 routes
• Set clear expectations on FICO targets, seat belt compliance, and speeding from day one
• Use digital onboarding to ensure every driver completes compliance checks before their first route

# 2. Vehicle Condition Drives Route Completion

A van that breaks down mid-route means undelivered packages, a returned load, and a hit to your Delivery Completion Rate. Keeping your fleet in top condition directly impacts:

• DCR — fewer mechanical failures means fewer RTS packages
• DVIC Compliance — digital vehicle inspections ensure every van is checked before and after every shift
• VSA Compliance — regular preventive maintenance keeps your Amazon audit pass rate above 98%

# 3. Daily Performance Monitoring Beats Weekly Reports

By the time Amazon's weekly scorecard lands, it is too late to fix problems. Top DSPs monitor key metrics daily:

• Review FICO scores and speeding events each morning
• Check Photo on Delivery rejection rates before the end of each shift
• Flag drivers with Contact Compliance gaps immediately
• Track Mentor adoption daily — chase any driver not running the app

# 4. Driver Retention Protects Your Team Score

High turnover is the silent killer of Fantastic+ ratings. Every driver who leaves resets their replacement to zero experience, and the attrition metric penalises you for four rolling weeks. Invest in:

• Competitive pay that rewards Fantastic+ performance (share the bonus)
• Recognition programmes and milestone rewards
• Clear career progression (lead driver, dispatcher, ops roles)
• Responsive management — drivers who feel heard stay longer

# 5. Dispute and Document Everything

Amazon's scorecard is not infallible. Misrouted packages, system errors, and incorrectly attributed complaints can damage your score unfairly. Successful DSPs:

• Document every operational anomaly in real time
• Dispute incorrect DNR (Delivered Not Received) attributions with photographic evidence
• Challenge Customer Escalation scores where the complaint relates to an Amazon-side issue (wrong item, late dispatch)
• Maintain detailed records that support appeals

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# Common Questions

# How often does the scorecard update?

Weekly. Amazon publishes a new scorecard every week that reflects the previous week's performance. Some metrics (like Customer Escalations DPMO) have a 4-week delay built in.

# Can individual driver scores reach Fantastic+?

No. Individual metrics within each category cap at "Fantastic." The Fantastic+ rating only exists at the overall DSP level, when the composite of all metrics across all categories exceeds the threshold.

# What happens if I lose Fantastic+ for a week?

A single bad week will not necessarily end your bonus, but sustained drops will. Amazon evaluates trends over a trailing six-week period for many metrics. However, the weekly bonus payment is based on that week's standing, so every week at Fantastic costs you directly.

# Are the thresholds the same across all UK stations?

Some metrics (like DCR and DNR DPMO) have thresholds set at the station level to account for regional differences. Others (like FICO ≥ 800 and Mentor Adoption ≥ 80%) are universal.

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# Conclusion

The Fantastic+ scorecard is not a mystery — it is a structured framework with clear metrics, published thresholds, and measurable outcomes. The DSPs that consistently achieve it are not lucky; they have built operational systems that connect onboarding, vehicle management, daily monitoring, and driver retention into a single, repeatable process.

# Key Takeaways

✅ Safety & Compliance is the limiting factor — 40% of the overall score and caps your maximum rating

✅ 88% of drivers must meet targets — as of March 2026, up from the previous 86%

✅ FICO, speeding, and seat belt are the highest-impact safety metrics

✅ Customer Escalations must be zero — one defect can drop your quality rating

✅ Attrition below 1% requires genuine investment in driver experience

✅ Daily monitoring beats weekly reports — by the time the scorecard arrives, it is too late

The Bottom Line: Every metric on the scorecard maps to an operational lever you control. Fix the process, and the score follows.

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# Manage Your DSP Operations with Zerity

Zerity gives Amazon DSP owners the operational tools to hit Fantastic+ consistently:

• ✅ Digital driver onboarding — every compliance check completed before the first route
• ✅ Vehicle inspection app with photo evidence — DVIC and VSA compliance built in
• ✅ Compliance dashboard — track document expiries, working hours, and audit readiness
• ✅ Performance tracking and driver leaderboards — identify coaching opportunities daily
• ✅ Driver retention tools — recognition programmes, milestone rewards, and retention analytics
• ✅ One-click audit reports for Amazon compliance reviews

Start your free trial: Book a demo to see how Zerity helps UK DSPs achieve and maintain Fantastic+.

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Last Updated: March 2026 Next Review: June 2026

Disclaimer: This guide provides general information about the Amazon DSP scorecard based on publicly available sources. Amazon may update metrics, thresholds, and weightings at any time. Consult your Amazon DSP account manager for the latest requirements specific to your station.